​UEFA is reportedly considering a groundbreaking shift that could see the Champions League, including its prestigious final, hosted in the United States starting as early as 2033.

UEFA is reportedly considering a groundbreaking shift that could see the Champions League, including its prestigious final, hosted in the United States starting as early as 2033. This decision comes as part of UEFA's strategy to enter into a new global commercial rights deal, aiming to expand the tournament's footprint and commercial appeal far beyond Europe. According to sources cited by The Independent, the European football governing body is in negotiations with Relevent Sports, a U.S.-based agency owned by billionaire and Miami Dolphins NFL franchise owner Stephen Ross. This move signifies a bold step towards globalizing one of the world's most watched club football competitions.

Relevent Sports has been granted exclusive negotiating rights over the global commercial rights to UEFA men's club competitions for the period from 2027 to 2033. This decision marks the end of UEFA's long-standing collaboration with the Swiss agency TEAM Marketing, which has been instrumental in the branding and commercial aspects of the Champions League for over 30 years. The shift to Relevent Sports is expected to bring significant financial benefits to participating clubs and increase solidarity payments for non-qualifying teams. However, this move has sparked mixed reactions among fans, with some expressing disappointment over the potential loss of tradition, while others see it as an exciting expansion of the tournament's global reach.